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What is social media marketing?

Future scope of Social media marketing

Social media marketing is a marketing strategy that can be done through social media platforms. Nowadays social media become a part of life for an individual who uses social media platforms such as Facebook, Twitter, Instagram from which he/she gets information about the availability of product that they can use in daily life by seeing the comments, followers, and rating by this they can analysis which brand is good and for the business who use social media to promote the brand and increase the sales of the product but for the business who use social media, it is important that they know the target audience, market behavior and know the potential customer by this they increase the brand awareness.

Facebook Nowadays everyone using Facebook, now we can promote aver business with a help of Facebook. When we do ads on Facebook easily people will know about aver business and came ave page and check about aver business and services etc.

Instagram Youths nowadays are interested in Instagram, here we can watch videos, photos, and here we can chat with each other, here when we run an ad easily get a customer. We can give link aver business page.

Totally social media is the best platform to reach customers easily. 

Importance of social media marketing

We all know that social media marketing is growing rapidly now 97% of the marketers are using social media to promote their brand and 78% of the salespeople using social media to increase their sales. But 50% of the startup companies don't know the importance of social media that’s why they are not using it, so I am going to tell you the importance of social media marketing in today's world “ it is true that no one can live without social media so why we cannot take advantage of it “.

• The most important advantage of social media increases your brand awareness. When social media is not popular, increasing brand awareness in people is very difficult for businesses it takes so long for businesses to increase their brand awareness in people that’s why there is the concept of copyright, patent, and trademark are introduced.
• social media marketing is a platform through which you can promote your product for sale by various platforms like Facebook, Twitter, Instagram, youtube and you can also analyze what is the image and demand of a product/ brand in the market by positive and negative reviews.
• Social media increases the traffic tremendously on your website even if you are having a local shop through social media you can increase foot traffic on your local shop by enticing customers through social media.
• Social media marketing is cost-efficient. Anyone can advertise his product at a low cost and get a good investment. The biggest advantage gets by a startup company where they generally have a limited budget because they can advertise their product. Signing up and creating up a profile is free for most social media platforms and paid promotions are relatively at low cost.

Long story short, social media marketing is a digital marketing strategy that involves using social media platforms to connect with your customers, build strong relationships with them and eventually promote your products to them. Just like any other marketing strategy, profit generation is the end goal of all SMM activities. However, there are also several ‘intermediary’ goals that SMM seeks to achieve - increasing brand awareness, improving brand image, etc.

Social media marketing is the second most popular and effective digital marketing strategy after email marketing, and there’s a good reason for that. The key advantages of social media marketing include:

• It’s cost-effective. Unlike a lot of traditional marketing, especially ATL marketing, you don’t need to invest millions and millions of dollars to get sufficient results.
• It’s scalable. Social media is a platform with millions of users, all of which are open to receiving large amounts of content. If you manage to make your social media marketing campaign go viral, you can easily increase your outreach.
• It’s amazing for improving brand awareness. Social media is centered around likes and shares and exposing your account to the people who might be interested in seeing it. Therefore, if you adjust the content you share to fit the interests of your target audience, you can grow your exposure quickly.
• It’s a great way to obtain inbound traffic. Social media platforms give you a unique opportunity to reach out to customers who don’t usually belong to the circle of your loyal brand ambassadors.
• It’s a potent customer relationship management tool. To an extent, you can think of your social media presence as a part of your CRM strategy because it helps to build stronger, closer relationships with your target audience. If people leave comments under your posts and you react promptly, giving a valuable and relevant response, they will see more added value to the products you’re selling.
• It increases trust levels. People tend to trust more of the brands they know. If you succeed in showing your customers who you are behind the avatar and multiple posts, they will get that feeling of familiarity!
• Thought leadership. Social media platforms are great for showing your proficiency and professionalism.
• Increased conversion! A lot of social media platforms are now offering built-in stores that allow you to sell right then and there.

If you want to leverage the power of SMM, you need to ensure all the following components are in check:

• Strategy
• Planning and publishing
• Listening and engagement
• Analytics
• Advertising